Expertise / A closer look
Paid Search, Social & Lifecycle
Connect the ad, the audience and the page they land on — through to revenue.
The opportunity
Make the next step
a better one.
Campaign performance is more than bids. When the ad promise, landing page, offer and follow-up drift apart, acquisition gets expensive and reporting gets vague.
We tie campaign structure, creative testing and landing experience to CPA, ROAS and pipeline. Weekly reporting your leadership can read in two minutes, with landing-page fixes included — not billed separately.
- Working together
- Named delivery lead + team
- Timing
- Setup + monthly optimisation retainer
What we deliver
Focused on the right things.
- Google Ads + Meta structure and testing
- Audiences, creative and offer alignment
- Landing pages and conversion paths
- Klaviyo/email flows and reporting
What you take away
Something you can run.
- Account and measurement audit
- Test plan across audiences + creative
- Managed setup/optimisation in scope
- Reporting against revenue targets
Before we begin
A little clarity
goes a long way.
01What do you need from us to get started?
A short description of the problem, a link to the current website or tool if there is one, and what a useful result would look like. You do not need a finished specification. We agree access, DPA/NDA and content requirements once scope is clear.
02Can you work with what we already have?
Yes. We start from your current setup and constraints. A focused improvement or integration may beat a rebuild — we'll explain options and tradeoffs with costed recommendations before you commit.
03How are cost, timeline and SLAs agreed?
After discovery we issue a scoped proposal: deliverables, milestones, timeline, support and SLA terms. Work begins on sign-off; any change is re-scoped in writing before additional work starts.
Connected expertise